This case is a showroom project design of a wedding photography brand. The modern art style of this case is perfectly presented, showing natural and relaxed interest in the processing of room space. The design pays attention to uniform color, with a pop of color to echo that. It creates a feeling of softness and allows you to be in a relaxed, comfortable environment with the ornamentation of two pure white and the combination of size color pieces.
The designers have used a large number of European style architectural elements in this project. The curved walls reveal a classic and romantic side, while the stone pillars in the middle break the regular and regular shape, properly showcasing the simplicity of space and the aesthetic sense of design.
The Alvin Gallery covers a total of 8000 square meters, and its design style is concise and lively, with more ideas of art form added. The space organization is no longer dominated by closed combinations, and the division of space is no longer limited to hard solid walls. The designers have broken conventional matrices and used semi-enclosed and translucent glass walls as partitions, creating a more open and flexible environment.
The project started in April 2018 and was completed in August 2018 in Xiamen. The designers conducted extensive research to create an art exhibition space for a wedding photography brand. They aimed to restore the inspiration source of art and showcase another art space. The warm white tone combination, along with light curry dwarf chairs and photographs on the wall, express the division of different functions and highlight flexibility and compatibility.
One of the challenges faced by the designers was creating a gallery area that appeared neatly arranged but without a fixed pattern. The space is mainly based on romantic and aesthetic sentiments, widening the boundaries of photography art through elements such as wedding dress design. The integration of galleries and hand-made workshops creates an aesthetic environment for Alvin.
The Alvin Gallery uses a concise form to meet people's rational demand for a space environment. Unnecessary decorative elements were abandoned, and subtle treatments were applied to the structure and color, giving the space a romantic and aesthetic atmosphere. The boundaries of photography art are also broadened through elements such as wedding dresses and ornaments, integrating the space aesthetics of galleries and handicraft workshops to create a unique brand.
This design was awarded the Bronze A' Design Award in 2019 in the Interior Space, Retail, and Exhibition Design category. It is recognized for its outstanding and creatively ingenious design that authenticates experience and resourcefulness. The Alvin Gallery exhibits strong technical and creative skills, contributing to quality of life improvements and making the world a better place.
Project Designers: De Weng & Jianfeng Liang
Image Credits: Image #1: Photographer Di Li, Elevator Hall, 2018.
Image #2: Photographer Di Li, Jewelry Show Area, 2018.
Image #3: Photographer Di Li, Happiness Space, 2018.
Image #4: Photographer Di Li, Rest Area, 2018.
Image #5: Photographer Di Li, Advanced Custom Dress Area, 2018.
Project Team Members: Chief designer: De Weng
Chief designer: Jianfeng Liang
Assistant Designer: Jianzhong Ke
Assistant Designer: Jiajia Li
Assistant Designer: Cuiting Li
Assistant Designer: Yuan Zhong
Assistant Designer: Huizhu Chen
Assistant Designer: Yijuan Chen
Assistant Designer: Hui Zheng
Assistant Designer: Gaochuan Huang
Assistant Designer: Sha Yang
Project Name: Alvin Gallery
Project Client: De Weng & Jianfeng Liang